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The Asateer Experience

“I love bright red drinks, don’t you? They taste twice as good as any other color.” , said L.M. Montogomery.  The lady meant Red Vine by red drinks but since we are Muslims, let’s imagine that red drink as Rooh Afza’aan. *smart*

Merhaba everyone! 

So glad to share something totally different today with pictures and color red.

The lady in the picture is me. And I am oh-so-happy with my Scarlet veil these days. A couple of days ago, Nadia Masood, a very dear friend of mine launched Asateer Scarves. An Online boutique for premium scarves that promises to amaze you when you touch the fabric yourself. And boy! Was I blown away or what! The unboxing and inquiry of the scarf really did amaze me. Let me tell you this Asateer experience from the beginning. Grab pop corns and sit still. If you are my avid reader, you must know by now how much I loovvvve telling stories and emphasize on details.

The very night of Asateer Scarves launch took us ladies who have been following them on Insta, by surprise. I personally could not believe the over whelming range of colors being offered. Strawberry! Butterscotch! Vanilla! Lily! Apple! Oh! I was here and there on her website and going crazy about which scarf to get first. There is chiffon. There is silk. There is viscose and there is jersey. But the indecision comes mainly because of the beautiful color range. You just can’t put down even one color there. All of them are chic, elegant and pleasing to the eyes at the same time. Smartly complimenting the current season. So anyway, I knew I am overwhelmed. And that’s why I asked Nadia to surprise and delight me. Because I trust her so much, I picked 3 colors and totally left on her to pick one out of these for me and send me right away. 

The delivery was amazingly quick. I had the yellow package in my hand within 2-3 days and now began the series of little pretty surprises followed by the finale when I finally wore the scarf. She sent me the loveliest and most bold and beautiful color from her range: Red. In her own words, “Red is the colour of passion, strength, leadership, determination, and courage.” I was overjoyed and so relieved to see what I receivedThe green box itself is elegant but go a step further and you will find a card that has Asateer Scarves printed on it. Be more courageous and flip the card, and you’ll be surprised by a HANDWRITTEN THANK YOU NOTE penned down by Nadia Masood herself. How thoughtful and pretty my scarf could get? Amazing! Wallah! I love love love handwritten notes. I just love this tradition of using hands to pen down words from the heart, and Nadia just hit it right. 

And this is not it. Get your hands on the scarf and the first thing you will fall in love with is the quality. The feel of it on your finger tips. I do not know how she manages to get the best fabric and from where in the world, or if the fabric is only of UAE but it is extremely good quality. The jersey is light and so butter soft. The fragrance and the sheen in it is so mesmerizing! And if you are normal, very very normal like me, you are going to notice the sparkly bling bling gold label and go mad for it. I almost became a child when I saw it up close.

I swear. I could not stop playing with it as a ring. Here is a video demonstration of the bling bling it has. Why am I emphasizing it? Good point. The gold label deserves a gold medal because it actually makes the scarf stand out even more, apart from the quality. Let’s say it compliments it. I personally don’t enjoy scarves with labels because they are so dull. This, however, is very pretty, small in size and smiles back because it is properly made and beautifully placed.


The Scarlet in jersey has light sheen in it. Very very pretty and makes your scarf glow. I have worn it once and tomorrow I might get a chance to wear it again. And you know the amazing thing? It goes with many of my outfits, not just with one dress but many! Which is another reason why I am excited to try it with different colored dressed and see how the shade Nadia Masood managed to make the top seller at Asateer Scarves, compliments my wardrobe. A good scarf color for me is able to make your life hassle free by bonding with maximum dresses in your almirah. Given that, I am considering getting a royal/dark blue scarf from her and oh my goodness, Midnight Sparkle Scarf was sold out the same night it arrived. 

I have much more to say and so many ways to try out my jersey Scarlet scarf. Stay tuned with me on the blog and at my insta page for my Asateer (legendary) experience. 

Scarlet’s price is $27. Given the beautiful color, the quality and the length of the scarf, I believe it is reasonable. Because trust me, this scarf has the capacity to last for a lifetime. I have bought scarves from Khaadi and such brands as well that promise quality, but when it comes to scarves, very few brands live up to their word, they literally die after a few washes. 

Are you going to wash your Scarlet ever, Peri?

Meeee? noooo! I am never going to get it dirty in the first place. This much I am in love with it. Here is a quick tip for the veil girls: Keep a rose water spray bottle and add a little fragrance of your choice in it. Just spray that on your scarf when you feel like it has lost the fragrance. You do not need to wash your scarf every time you wear it. This can literally take away it’s softness and glow. So keep it smelling fresh and style it up however you want. Thanks to Nadia Masood’s thoughtful scarf measurements, I can take my Scarlet either as veil like we normally do in Pakistan. It is wide and covers up nice. Or I can wrap it over my head like a scarf or even turban. It really made looked so pretty when I wore it. 

Here. One more photo to capture its beauty. 



  • “I am never going to get it dirty in the first place.” This is how careful I also am with my favourite scarves! Love the rose water spray bottle tip.

    Thank you so much and Jazak’Allah Khair for this love and support. I love this post! It clearly shows how much you like Scarlet and how excited you are to wear it.

    This post also reminded me how much I miss your blog posts. I wish you would find time to write again.

    • Khanum

      You are most welcome, Nadia, Your scarf really is good enough for us to praise honestly. I am so glad to write again, too. No more profesh things and thinking-too-much-and-spoiling-inspiration. Get back to your blog so we can begin our fun.

  • Loved your review Pervisha and also that rose water tip, I’ll be utilising that because the thought of washing my Asateer Scarf was giving me anxiety!

    • Khanum

      Thank you, humaira. I ham happy the tip is met with appreciation. <3 No need to worry. Spray away all your anxieties. Lol.

  • Sonia

    I love Jersey scaves too 😍😍😍

    • Khanum

      Hey there! Welcome to my blog, Soni! So glad to see you here. Jersey scarves in winter: best thing for the head!